What is the record and replay feature? Why do we use it? How can we use it?

Imagine you have a tool called Shotcut Track that helps you understand how people use your website. One really cool feature it has is called Record and Replay, but you can only use it if you switch to a mode called Advanced Mode.

What is the Record and Replay Feature?

Record and Replay is like a magic camera for your website. It records what people do when they visit and then plays it back for you, so you can see exactly how they move around and what they click on.

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Why Use Record and Replay?

1. User Experience Optimization:
   • Learn How Users Behave: Watch how people use your site to find out what they like and where they might get stuck.
   • Find Problems: It helps you see if there’s anything on your site that confuses people or if there are parts they really like.
2. Conversion Rate Enhancement:
   • Track Important Actions: If you have certain things you want people to do on your site (like filling out a form), Record and Replay can show you if they’re doing it.
   • See Where They Drop Off: Find out where people might be leaving before completing something important.
3. Bug Identification and Troubleshooting:
   • Spot Issues Easily: It’s like a detective tool for finding problems on your site, helping you catch any bugs or glitches.
   • Fix Problems Faster: Developers can use it to see exactly what users did before they ran into an issue, making it easier to fix.

Shotcut Track can integrate with any CMS like WordPress, Shopify, WIX, Squarespace and many more.

How to Use Record and Replay (Advanced Mode Only)?

1. Activate Advanced Mode:
   • Choose Advanced Mode when adding the site.
2. Access Record and Replay:
   • Look for the Record and Replay section in Shotcut Track to see a list of all the times people visited your site.
3. Select a Session to Replay:
   • Choose one of the recorded sessions (like a video) to watch how someone used your site.
4. Analyze User Journey:
   • See where they clicked, what pages they visited, and how long they stayed on each part.
5. Identify Insights:
   • Use what you learn to make your website better. If something isn’t working well, you can fix it. If people really like a certain part, you can make it even better.

In simple terms, Record and Replay is like a helpful tool in Shotcut Track that shows you how real people experience your website, helping you make it more user-friendly and successful.